HISTORY

1980
ESTEL was founded by market research specialists (previously in charge of IFOP’s Production department), Josette Poulton and Jean Pierre Malosto.

1984
First French agency to adopt a CATI system (computer assisted telephone interviewing).

1985
Finalization of the first surveys aimed at the follow up and analysis of the quality of new vehicles.

1987
First barometric surveys of internal image and social climate.

1995
First coordination of international surveys, on behalf of automotive manufacturers.

1999
Finalization of centralized, international barometric surveys (data collection and processing, feed-back).

2002-2003
Conformity of ESTEL to the NF X 50 – 057 :
professional standard which insures the respect of professional practices relating to market research.

Octobre 2003
NF Services Certification

Décembre 2003
foundation of MICA, ESTEL’s subsidiary in Shanghai.