APPROACH

Quantitative research agency founded in 1980, specialized in continuous/barometric CATI based surveys, ESTEL’s approach is characterized by:

1. Customized surveys, with clearly defined objectives, to ensure the collection of precise answers :
   
   • Methodological definition, based on the survey objectives
   • Data extraction and integration into our clients’ Information Systems
   • Client assistance in both the results analysis as well as the B.



2. An international production capability, indispensable for multi-national companies and necessary for the management of barometric surveys.

The agency also puts forward its operational priorities :

• The quality of data processing and collection (keyboarding/translation/coding)
• Results delivery, including both interpretation and diffusion of information

EXPERTISE

Among market research agencies, ESTEL specializes in specific survey types :

• Customer surveys : Quality, Satisfaction, Image
• Internal surveys : Internal Image, Employee Satisfaction, Social Climate
• Sectorial expertise : Automotive, Financial Services, Retail Industry, Business to Business environments, Tourism / Leisure, Accommodations, Media and other service activities (Publishing, Energy, Transport, Semi-public Sector,…)

ESTEL sets up strategic indicators intended for the decision-makers (Quality Divisions, Market Research, Marketing, Human Resources, Internal Communication, General Management…).

ESTEL clients contact the agency when they require a true methodological follow-up or the highest levels of accuracy .

( ie indicators used to calculate the variable remuneration of collaborators…).

VALUES

Rigour and Total Integration

ESTEL directs all stages of a survey : data collection and processing, computer development, results analysis and feed-back.

Mastery and Transparency

Research and Production teams work together at every stage of a survey.

Also, ESTEL guarantees continued client interaction and recommends ways of following surveys from a distance.

Proximity and Reactivity

ESTEL’s expertise is based on the design of customized services meant to meet our clients’ objectives, precisely and strictly; plus, ESTEL is committed to fast response to client inquiries.

Ethics and Deontology

ESTEL and its members are particularly attentive to the different ethical and deontological obligations which govern market research activities :

legal or statutory texts (“Computer and Liberty” Act), texts that come from professional organizations

ESTEL is a member of Syntec Market Research and Opinion. ESTEL’s top managers are members of ESOMAR.