RESEARCH PARTNER OF CAR MANUFACTURERSESTEL currently carries out surveys for most of the major worldwide car manufacturers, in more than 15 countries (international surveys centralized from our premises in Paris and Shanghai).
In this field, the agency specialises in customized quantitative surveys :
Automotive quality tracking
- Permanent barometers and multi-country panels for several manufacturers, since 15 years (PC and LCV Quality)
- Multi-client tracking concerning LCV quality in Europe (6 countries) since 1999.
Automotive product perception surveys
- CATI based surveys, focused on all aspects of vehicle design, based on very detailed and open-ended questionnaires
Customer satisfaction surveys
- Product, service, after sales service, new buyers, internal clients’ (IT departments), “mirror” surveys,…
Image surveys, ad hoc surveys
- Impact of special events, purchase process, communication post-tests,…
